VisitErie Wins Gold and Silver PRSA/NWPA Niagara Awards - Total Solar Eclipse Initiatives Recognized

Erie, PA: VisitErie, Erie County's official destination marketing organization, earned gold and silver honors at the 2024 Public Relations Society of Northwestern Pennsylvania (PRSA/NWPA) Niagara Awards. The organization received a gold Niagara Award in "Community Relations" for its Total Solar Eclipse initiative and a silver award in "Integrated Communications" for the S.H.I.N.E. Eclipse Community Campaign. The awards were presented during the ceremony on Thursday, Nov. 21, at The Brewerie at Union Station. VisitErie President and CEO John Oliver accepted the awards alongside Marketing Manager Mary Morgan.

The PRSA Niagara Awards recognize outstanding public relations and marketing communications programs that incorporate sound research, strategic planning, creative execution, and thorough evaluation. The Community Relations Award honors programs that build support, foster cooperation, or improve relationships with organizations or individuals in communities where the sponsor has a vested interest, need, or opportunity. The Integrated Communications Award celebrates initiatives that effectively integrate public relations strategies with other promotional marketing tactics. To be considered, VisitErie submitted detailed applications highlighting the success of its eclipse campaign.

"Our team at VisitErie is honored to receive these respected awards recognizing our Total Solar Eclipse initiative and the S.H.I.N.E. eclipse campaign," said John Oliver, President and CEO of VisitErie. "These efforts represent our commitment to innovative and impactful destination marketing, as well as the incredible collaboration within our community to showcase Erie as a must-visit destination.