MTV, MTV2, mtvU and LOGO TV Go Red For World AIDS Day on Monday, December 1

MTV'S SEXUAL HEALTH CAMPAIGN "IT'S YOUR (SEX) LIFE" UNVEILS NEWLY REVAMPED SITE

NEW YORK, NY (November 25, 2014)—On Monday, December 1, MTV, MTV.com, MTV2 and mtvU are going red in support of World AIDS Day. MTV will run interstitials throughout the day highlighting this year's theme of an "AIDS-Free generation is within our reach." Also timed to World AIDS Day, MTV's award-winning sexual health campaign, "It's Your (Sex) Life" will re-launch its website with new partners and streamlined resources.

Advocates for Youth, Love is Respect, National Coalition for Sexual Health, Planned Parenthood Federation of America and The National Campaign to Prevent Teen and Unplanned Pregnancy, along with founding partner Kaiser Family Foundation, form a best-in-class advisory board that provides guidance to MTV for the "It's Your (Sex) Life" campaign. The new site features in-depth FAQ and updated navigation to direct visitors towards the most targeted answers to their sexual health questions. Two new sections, relationships and LGBTQ, have also been expanded to include more in-depth content. "It's Your (Sex) Life" is also kicking off a regular advice column on MTV.com with Nicole Calasich, a health clinic worker.

Additionally, Logo TV will observe World AIDS Day with powerful stories and programming looking at the impact of AIDS on the LGBT community including films The Ryan White Story and The Ride. Also, mtvU is joining forces with Lifebeat, Music Fights HIV/AIDS, to launch the #MusicFightsAIDS campaign in honor of World AIDS Day. The #MusicFightsAIDS campaign features a new series of PSAs that will air on the network recorded by superstar DJ's Steve Aoki, Dirty South, A-Trak, Fedde Le Grand and The Chainsmokers.

ABOUT MTV
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.

ABOUT IT'S YOUR (SEX) LIFE
It's Your (Sex) Life is MTV's Emmy and Peabody Award-winning public information campaign to support young people in making responsible decisions about their sexual health. The campaign focuses on reducing unintended pregnancy, preventing the spread of sexually transmitted diseases (STDs), including HIV/AIDS, and open communication with partners and healthcare providers. IYSL was launched in 1997 with the Kaiser Family Foundation.

The cross-platform IYSL campaign includes targeted public service ads (PSAs), entertainment and other special programming and promotions, news segments, talent engagement, sweepstakes, community partnerships, free informational materials, and extensive social media/web/mobile resources. IYSL has been credited with helping to significantly decrease teen pregnancies and increase STD testing in the U.S. in recent years; the campaign has reached over 200 million young people on the sexual health issues since its inception.