Logo's Fourth Annual 'Trailblazer Honors' Soars To New Heights With Viewership Up 80% From Last Year
HONOREES INCLUDED CYNDI LAUPER, "WILL & GRACE" CREATORS MAX MUTCHNICK & DAVID KOHAN, ALVIN AILEY & CLEVE JONES
Link to photos here: https://www.hightail.com/download/dDZHcmxhU1BnYVBtcXNUQw
NEW YORK, NY (June 27, 2017) – Logo announced today that TRAILBLAZER HONORS' viewership was up a whopping 80% with total viewers and 118% with P18-49. The one-hour special event, which aired on Friday, June 23rd at 9PM ET/PT on LOGO and VH1, delivered 328K total viewers and 203K P18-49 (across VH1 & Logo).
TRAILBLAZER HONORS was the #3 most social non-sports, non-news cable program on Friday.
TRAILBLAZER HONORS is a special event that celebrates leaders at the forefront of LGBTQ equality. Honorees this year include the prolific performer and equality activist Cyndi Lauper, the creators of "Will & Grace" Max Mutchnick & David Kohan, Iconic Choreographer and Activist Alvin Ailey & LGBTQ Rights Activist Cleve Jones. Presenters, performers and special guests included Debra Messing, Tituss Burgess, Kelly Osbourne, Carson Kressley, Darren Criss, Nicole "Snooki" Polizzi, Jussie Smollett, Don Lemon, House Democratic Leader Nancy Pelosi, Nikos Giannopoulos, RuPaul's Drag Race Contestants Valentina & Trinity Taylor, Gavin Grimm, Julia Michaels, Alex Newell, Hayley Kiyoko, Wrabel, Damon Cardasis, Omar Sharif Jr. and more.
Official Sponsors of Logo's TRAILBLAZER HONORS include The General®, ICE BREAKER Mints, Reckitt Benckiser Group Plc. and Subaru of America, Inc.
Logo's TRAILBLAZER HONORS is executive produced by Amy Doyle, Ryan Kroft and Matt Flanders for Logo. Vaughn Trudeau Schoonmaker is co-executive producer. Joe Buoye serves as Executive in Charge of Production for Logo. Wendy Plaut, Lisa Lauricella and Marcia Lansdown are Executives in Charge of Talent and Music for Logo.
Logo is a leading entertainment brand inspired by the LGBT community and reflects the creative class across television, digital and social platforms. Logo features one-of-a-kind personalities, shows, specials, and unique stories.