VH1's 'RuPaul's Drag Race' Season 9 Makes History as the Most Watched Season Ever
Season Finale Episode Becomes Most Viewed Finale Ever And Breaks The Internet As The #1 Social Program For The Entire Day
New York, NY – June 26, 2017 – Following a headline-grabbing, "Gaga-tastic" season opener that drew nearly 1 million viewers, "RuPaul's Drag Race" kept the momentum going through last week's finale extravaganza delivering the most viewed season and finale ever. 859k total viewers tuned-in last Friday to watch Sasha Velour snatch the crown and title of America's Next Drag Superstar, representing an increase of 218% over last season's finale (P18-49). Additionally, the full season was up an astonishing 122% from last season (P18-49). The season ender also trended across Facebook, Twitter and Instagram and was the #1 most social program on all of television on Friday.
The wildly successful series kept viewers at the edge of their seats with nail-biting challenges and shocking eliminations throughout the season, consistently ranking as the number one most social non-sports, non-news cable program on Fridays.
RuPaul will be back on Logo to glam up the summer with "RuPaul's Drag Race: Season 9 RuVealed," premiering Thursday, June 29th at 8:00 PM ET/PT. New episodes will air Thursdays at 8PM PT/ET weekly and feature never-before-seen moments with a library full of fresh reads from RuPaul and the queens. Also returning to Logo is the "Gay for Play Game Show Starring RuPaul," where contestants' entertainment IQs are put to the test when host RuPaul quizzes them on the hottest pop culture moments. As they answer hysterical trivia questions, contestants have to decide whether to trust their own instincts or to turn to the "Gay for Play" celebrity panel for help. Two all-new episodes will air weekly on Thursdays from 9-10 PM PT/ET starting June 29th.
"RuPaul's Drag Race" is produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, Steven Corfe, Mandy Salangsang and RuPaul Charles serving as Executive Producers. Tim Palazzola serves as Executive Producer for VH1.
Go to logotv.com/shows/rupauls-drag-race for video of your favorite Season 9 queens and for up-to-date news and exclusives, join the "RuPaul's Drag Race" Facebook page or follow #DragRace on Twitter at @RuPaulsDragRace. Follow along with live gifs from the show on Tumblr and additional content on the show'sInstagram page. For photos of the cast, go to http://press.logotv.com/.
VH1 is the dominant pop culture brand for adults 18-34. The network is available in 93 million U.S. households and has an array of digital channels and services including the VH1 App, VH1.com, @VH1 and Love & Hip Hop: The Game. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB). For more information, please visit www.vh1press.com, VH1.com, or the VH1 Facebook page. Follow us on Twitter @VH1PR.
Linear Source: Nielsen, L+SD; Season Premiere, P2+ impressions, 3/24/17; Most viewed season, P2+ impressions, vs prior seasons; Most viewed finale, P2+ impressions, vs prior seasons; Season Finale, P2+ impressions, 6/23/17; Vs prior season finale, P18-49 impressions, 6/23/17 vs 5/16/16; Vs prior full season, P18-49 impressions, 03/24/17-06/23/17 vs 03/07/16-05/16/16; Social Source: Nielsen Social Content Ratings; Most social program, 06/23/17, All Television, All Day Parts, Live or New, Programs ranked on Total Interactions; Consistently ranking as most social, 03/24/17-06/23/17, Fridays, Cable, All Day Parts, Live or New, Programs ranked on Total Interactions excluding sports and news