Freedom to Marry Launches Minnesota TV Ad on Why Marriage Matters

Duluth Couple Yvonne and Fred Peterson Featured 

Saint Paul, MN – Freedom to Marry unveiled a television ad campaign in Minnesota today as part of its public education efforts designed to spark conversation about the meaning of marriage across the nation.

The ad, the latest to launch in Freedom to Marry’s Why Marriage Matters educational campaign, is scheduled to run for several weeks in the Twin Cities and Duluth. Titled “Grandparents,” it features Yvonne and Fred Peterson of Duluth, whose grandson is gay. 

The Petersons describe the joy of their nearly six decades of marriage and their initial opposition to marriage for same-sex couples. Fred concludes: “The world is changing. Gay and lesbian people want to get married for the same reason that I wanted to marry my wife. Why shouldn’t other people be able to enjoy the happiness and love we’ve enjoyed through our lifetime?”

"The Petersons highlight the very reason public education is so important in the fight for marriage for all committed couples," said Thalia Zepatos, Freedom to Marry’s Director of Public Engagement. “They started out with an opposing view and have come to see that marriage for everyone benefits us all. Local stories are the best conversation starter – and conversation is the best vehicle for helping people to see that the protections and responsibilities that come with marriage should be for everyone, no matter whom they love.”

Why Marriage Matters, a project of Freedom to Marry, is a national public education campaign in partnership with state-based groups and other national organizations designed to share stories and foster conversation about the love and commitment that forms the basis for marriage.


Freedom to Marry is the campaign to win marriage nationwide. We are pursuing our Roadmap to Victory by working to win the freedom to marry in more states, grow the national majority for marriage, and end federal marriage discrimination. We partner with individuals and organizations across the country to end the exclusion of same-sex couples from marriage and the protections, responsibilities, and commitment that marriage brings.

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