Silliness or what NOT to name a business

My friend Kelly is trying to come up with a name for her craft business. Her last name also begins with a K, and somehow, it came up that a possibility that might not work would be KK Krafts.

I pointed out that in addition to whatever other issues might exist, the initials might not be optimal. Kelly is an incredibly sweet and kind person, so I really don’t think that decoupaged holders for a burning cross or adorable stuffed Klan teddy bears in hand sewn white robes with swastikas embroidered on their tummies was the sort of thing that she was going for.